25+ Best Link Building Tools for Effective SEO in 2025

According to reports and surveys, over half of the SEO marketers find link building to be the most challenging part of the stra
tegy. But still, it’s essential for driving organic traffic and establishing online authority. So what kind of SEO tools could be of help?

Well, you can use the top link building tools, which can help streamline their outreach, analyze competitor backlink profiles, and identify valuable link opportunities. That is one of the key parts of the digital marketing strategy.

So, let’s look at the top tools suggested by the best SEO marketing companies to elevate your link-building efforts and achieve sustainable online growth.

What are Link Building Tools?

Link building tools are designed to help you acquire hyperlinks from other websites to your own. These tools streamline and enhance various aspects of the link-building process, which is a crucial component of SEO.

• Backlink Analysis: These tools allow you to analyze the backlink profiles of your own website and your competitors. You can see who is linking to them, the quality of those links, and identify potential link opportunities.
• Competitor Research: By analyzing your competitors’ backlinks, you can discover websites and sources where you could potentially earn links as well.
• Prospecting: These tools help you find relevant websites and influencers in your industry who might be willing to link to your content.
• Outreach Management: Many tools provide features for managing outreach campaigns, including finding contact information, sending personalized emails, and tracking responses.
• Content Analysis: Some tools help you analyze the performance of your content and identify opportunities to create link-worthy assets.
• Rank Tracking: These tools allow you to monitor your website’s search engine rankings and track the impact of your link-building efforts.

These tools can help raise the search rankings, increase organic traffic, and improve the online visibility.

Top Link Building Tools for Your SEO Campaign

There are hundreds of link building tools available depending on your specific needs, budget, and workflow. But let’s discuss some of the tools very highly-regarded by the experts.

The tools that help you build better links are…

1. SEMrush

SEMrush is a tool that provides a range of features for SEO and link building, it can assist you in locating viable link-building prospects, research and carrying out the necessary outreach. In short, it’s a comprehensive solution for expanding your company’s web presence using link building solutions.

Furthermore, it includes a plethora of other helpful tools included in the plans, making it a better value than specialised link-building tools. Tools for search engine optimization (SEO), content marketing (CM), social media marketing (SMM), and advertising are all included.

Pricing: Starts from $117.33 per month.

Takeaway: Best for agencies and clients looking for local SEO for tracking links with geographic location.

2. Ahrefs

Ahrefs is a comprehensive tool that provides a variety of features for link building, including a backlink checker, site audit tool, and best keyword research tool. Ahrefs is very similar to SEMrush because it provides a wide variety of SEO and marketing features beyond only link analysis. 

Not only the most active web crawler but also the capability to organise your pages based on link expansion is one of its most valuable features. You may then use this information to model the linking structure of the most popular pages on your site.

Pricing: Starts from $108 per month.

Takeaway: Best for large businesses with a huge client base for high volume of backlink building and monitoring as well as broken link finding.

3. Moz

One more popular all-inclusive SEO tool that can also help you build links is Moz. The Link Explorer feature of this SEO tool is best for increasing organic traffic. It is used to research competitor links, monitor spam scores, keep track of broken links and observe overall performance. 

In addition to this, it reveals the anchor text that other websites typically use when linking to your website. This makes it easier for you to choose the appropriate keywords for the content you will produce in the future and helps you acquire more backlinks.

Pricing: Starts from $39 per month.

Takeaway: Same as Ahrefs, Moz is best for a large number of clients with a wide range of SEO requirements.

4. Hunter.io

Have you had trouble finding an email address during a link building campaign? Everyone’s been there. When you’re sure the prospect will appreciate your pitch but can’t discover their email address, it’s discouraging.

Hunter is the best email finding tool, to help you out in such situations. All you have to do is enter the domain name to find the list of email addresses related to the domain. If all you know is an author’s name, you can check the domain’s common pattern without an account and make a guess. You’ll also see a list of sources with returned results to verify email addresses and formats.

Pricing: Starts from $34 per month.

Takeaway: Best for agencies seeking out for high outreach or to enhance content marketing strategy.

5. Mangools

Mangools is an SEO toolkit featuring link-building capabilities. SERPChecker can examine keyword search results and determine ranking website authority. This can assist you identify authoritative, niche-relevant sites for link-building.

LinkMiner is Mangools backlink analysis tool. You can simply enter a competitor’s URL to instantly uncover their strongest backlinks based on metrics like Trust Flow and Citation Flow. To save tabs, the tool lets you preview link location and anchor text. You can add URLs to a list to get links later.

Pricing: Starts from $22.43 per month.

Takeaway: Best for bloggers on a tight budget who need to optimize a small website’s SEO.

6. SEOquake

SEOquake is a free chrome extension that facilitates on-page SEO work right in the browser. Including, all of the most important SEO metrics, analysis of SERPs, keyword difficulty checker, complete SEO audit, internal and external link analysis, etc. 

It is a very flexible and helpful addon that we are confident you will come to adore because it will assist you in doing activities that will bring the functionality of your website to the next level in real time.

Price: Free Chrome Extension

Takeaway: Best for analysing SEO Audit tool, the Keyword Density report, Internal/External Link analysis and even social metrics.

7. NeverBounce

Before sending outreach emails to your prospects, you should always make sure that their email addresses are correct. If you don’t, bounces could hurt the ability of your whole campaign to get to the right people. It’s also a waste of time to send out personalised emails that don’t get opened.

Email verification is made incredibly simple using NeverBounce. You simply have to submit a list of potential customers, and it will indicate whether each email address is valid or invalid.

Pricing: Starts from $0.002 per email.

Takeaway: Best for enterprises as it is affordable for large data email verification.

8. Linkody

Linkody is the SEO tool that is completely focused on backlink monitoring. Because its user interface is intuitive and gets to the point, it enables you to gain a quick understanding of how the process of link-building is going for each of your clients. 

Linkody offers a pretty fantastic link index and several useful features, despite the fact that it is one of the most cost-effective link-building tools available on the market. The Top Pages filter reveals to you the specific web pages of any website that are directed to by the greatest number of backlinks.

Pricing: Starts from $11.20 per month.

Takeaway: Best for agencies that want a simple backlinking tool for real-time toxic backlink detection.

9. Buzzsumo

Buzzsumo is a tool that allows you to identify popular content in your industry and reach out to the authors or websites that have linked to that content to see if they would be interested in linking to your content as well. 

It’s Content Analyzer researches the top-performing content across the web. So that it can provide outreach possibilities and content ideas to promote your client’s brand.

Pricing: Starts from $159 per month.

Takeaway: Best for agencies that continuously produce new, fresh, high-quality content while monitoring and gaining backlinks.

10. Majestic

Majestic will map the entirety of the internet in order to provide you with the Link Intelligence data you require to conquer your link building strategies. You can take advantage of data that has won awards from one of the most well-known businesses in SEO.

Link Context is only available on Majestic, and it gives you a whole new way to find backlinks. You can look through, sort, and search a link to find out:

• If it’s an editorial link or part of a directory?
• Are the other links, images, or text around it?
• Estimated page position; is it near the top or near the bottom?
• What other sites nearby have links?

Pricing: Starts from $41.67 per month.

Takeaway: Best for companies with small groups of sites and SEO audits.

11. Pitchbox

This is a company and agency-friendly influencer outreach and link-building platform. It helps you connect with niche influencers and publishers. Their outreach templates make link-building chances easy.

Link detox feature directly contacts the webmaster to remove broken links or amend outdated ones. SEMrush, Moz, and Majestic integration makes it more than an email marketing platform. It pulls SEO analytics for link verification. 

Pricing: Starts from $165 per month.

Takeaway: Best for SEO agencies with clients who wish to track link building progress.

12. BuzzStream

BuzzStream is an end-to-end outreach CRM that helps you create effective email campaigns, strengthen your connections, and streamline your outreach efforts. After all, sending out multiple emails is usually required to secure a backlink.

With BuzzStream, you can execute your link-building campaigns in a very short span. BuzzStream’s powerful automation  handles all the heavy lifting for you, and you can easily monitor your campaigns success with just a few clicks.

Pricing: Starts from $24 per month.

Takeaway: Best for agencies with higher staff members managing a single account for tracking the progress of different links.

13. JustReachOut

This tool helps you gain news and media placements. It simply helps you contact journalists and get link placements. It lets you target authors and influencers effortlessly. To optimise outreach campaigns, it offers suggestions.

Though the monthly fee is listed to compare with other tools, you cannot subscribe for one month. They bill annually. Without extra features, it costs more than SEMrush and Ahrefs.

Pricing: Starts from $147 per month.

Takeaway: Best for bloggers who are looking for PR tools with the company’s publicity.

14. NinjaOutreach

Link building requires strategic outreach to endorse your client’s content or brand. NinjaOutreach is a specialist outreach tool that targets Instagram and YouTube influencers in particular.

It’s able to do a targeted search for influencers, narrowing the results by field and location. NinjaOutreach will assist in identifying and prioritising a manageable set of influencers who are able to generate high-quality inbound links.

Pricing: Starts from $49 per month.

Takeaway: Best for PR agencies with clients who routinely hold product launches, press conferences, and other high-profile campaigns.

15. Link Prospector by Citation Labs

It is one of the most complete link prospecting tools. Citation Labs provides its customers with a collection of tools, each of which can be purchased independently, to assist them in the process of link-building.

The first tool is called Link Prospector, and it does exactly what its name suggests: it assists with locating prospects for link construction. These can take the form of sponsorship opportunities, opportunities to add links, people who can review your products or services, and a variety of other possibilities.

Pricing: Free plan available. Paid plans start from $47 per month.

Takeaway: Best for agencies with outreach, PR focused client work.

16. URL Profiler

URL Profiler is not exactly a link building tool, but it does provide a variety of features and services that digital marketers may utilise to support their link building activities. 

In order to enhance your outreach efforts, they provide free tools such as a SERP scraper and a Twitter scraper. These scrapers can generate lists of websites or users centred around a particular topic. Importing data from your favourite all-in-one SEO tool is another option for analysing link metrics and social shares, as well as auditing any unnatural links that may point to your pages.

Pricing: Starts from $19.95 per month.

Takeaway: Best for agencies with outreach, PR focused client work.

17. NoFollow

Using Nofollow, your link reporting may become more efficient as a result, saving you time.

It is not necessary for you to check the source code of a website or inspect an element in order to determine whether or not the rel=”nofollow” tag has been applied to the most recent link you have landed on because Nofollow can outline nofollow links on a webpage for you.

Price: Free Chrome Extension

Takeaway: Best for SEO experts while link reporting to clients.

18. Google Alerts

There is no substitute for getting information directly from the source. Although this might not have been something you thought of at first, Google Alerts is a great tool for keeping tabs on what’s happening with your customers’ keywords (and their competitors). 

The wonderful thing about this link-building tool is that it does not cost anything and is simple to operate. Utilize this tool to keep track of fresh developments, such as recent blog articles, that relate to your client’s keywords or mentions from other web sources.

Pricing: Available free of cost.

Takeaway: Best for Most agencies, if not all! 

19. Screaming Frog SEO Spider

The Screaming Frog SEO Spider is popularly employed for search engine optimization audits, and is a robust website crawler. This powerful SEO tool saves time and eliminates the need for manual oversight by eliminating the problems associated with manually inspecting each webpage for broken links. 

If your company uses a broken backlink technique, in which you look for broken links on high-quality websites and suggest content on your client’s website to replace those links, then this is a very helpful piece of software for you to have.

It has a website crawler that offers link analysis (such as identifying URL issues) and measures SEO health, while it also includes Google Analytics, Search Console, PageSpeed Insights, and Link Metrics integrations.

Pricing: Free for up to 500 URLs. Paid plan (with unlimited URLs) available at $259 per year.

Takeaway: Best for agencies with many web page clients who desire a link analysing tool.

20. AgencyAnalytics

AgencyAnalytics has outstanding SEO tools to help you build links. They provide marketing agency-specific client reporting tools that streamline SEO tracking.

The SEO solutions include a built-in Backlinking Monitoring Tool to track your clients’ link building initiatives in an understandable, white-labelled style. Its automated backlink reporting tracks advanced metrics such as TF, CF through a fully customizable report.

Pricing: Starts from $59 per month.

Takeaway: Best for agencies that recognise the importance of automated report generation and the ability to perform detailed, sophisticated backlink monitoring with just the one click.

21. SE Ranking

SE Ranking is another all-in-one SEO tool that can aid in link-building. It has many SEO tools, but the Backlink Checker is most significant for link building. It’s an analysis tool for data-driven link-building.

Collect your competitor’s domain name and search SE Ranking. The platform then displays their backlink profile. You’ll see every site that links to your competitors and their referring domains. You can then target the sites that provide your competitors’ highest value backlinks in your link-building operations.

Pricing: Starts from $52 per month.

Takeaway: Best for agencies providing complete SEO services.

22. Link Hunter

As a first-time link-builder, Link Hunter is the tool is recommend the most. The unique and user-friendly interface makes constructing links a breeze. Link Hunter keeps it simple. It’s easier to use than BuzzStream and can identify new prospects, send emails, etc. The UI and outreach method are stupidly simple.

Choose your link-building method (e.g. guest posting, product reviews, paid links). Search for a niche-related topic to swiftly uncover hundreds of relevant websites that might connect to you. To help you identify strong possibilities, LinkHunter lets you explore sites and analyse their most significant indicators, such as authority.

Pricing: Starts from $49 per month.

Takeaway: Best for agencies managing a single account for tracking the progress of links.

23. Raven SEO Tools

Raven SEO is an all-in-one SEO platform that possesses powerful capabilities as a free link building tool. Raven SEO was developed by Raven Software. Backlink analysis can be carried out by users of the platform using the following three fundamental components:

• Link Analysis
• Competitors Analysis
• Link Opportunities

Because it includes a competition analysis component, Raven SEO is a very valuable free backlink tool for digital marketers who are intent on dominating major competitors in the search engine results pages (SERPs).

Pricing: Starts from $39 per month.

Takeaway: Best for small business websites SEO optimization.

24. SEOptimer

SEOptimer, as the name suggests, is an SEO tool that facilitates the monitoring of backlinks for a certain domain or a set of domains. Simply enter a domain name into their free online tool, and you’ll be presented with a long list of websites that link back to that one. 

You can sort the outcomes by URL, trust flow, status, and many other criteria. Paid users can set up weekly automated emails to be sent to them detailing the new backlinks that their competitors are gaining.

Pricing: Starts from $21.75 per month.

Takeaway: Best for large businesses with large link databases for filtering and favoriting link previews. 

25. Whitespark

Whitespark provides digital marketers who are focused on local SEO with a variety of tools and capabilities that support their efforts. Whitespark provides its users with a local citation finder, which functions similarly to a backlink checker but is tailored specifically for use in local search. 

This tool assists businesses in locating local directories so that they can boost their SERP ranks and appear more frequently in local search results by soliciting citations and backlinks from those directories.

Pricing: Starting from $14 per month.

Takeaway: Best for small businesses to target local customers effectively.

26. Featured

Featured is a unique content creation platform, bridging the gap between subject matter experts and publishers seeking high-quality, ready-to-publish content. Unlike traditional content mills or freelance marketplaces, Featured focuses on leveraging expert insights to produce authoritative Q&A articles.

In essence, Featured offers a distinct approach to content creation by prioritizing expertise, streamlining workflows, and emphasizing quality.

Pricing: Free plan available. Paid plan starts from $49 per month.

Takeaway: Valuable resource for both publishers seeking authoritative content and experts looking to share their insights and expand their reach.

27. Ontolo

Ontolo gives you the ability to instantly search your prospects using advanced queries. Ontolo creates thorough, refined queries for prospect searches. This lets you search your database for the top candidates.

Although it may not have the same level of user-friendliness as BuzzSumo’s interface, it makes up for this with its extensive feature set. If you are a technical link builder, then Ontolo is perhaps the tool that you will find most useful. 

Pricing: Starts from $97 per month.

Takeaway: Best for digital marketing agencies highly working on blogger outreach, influencer outreach, directories, blog rolls, resource linking. 

28. BrightLocal

Building citations is an important part of local SEO and should be considered a link building endeavour. BrightLocal is one of the solutions that offers the best value when it comes to the submission and management of citations.

BrightLocal is made up of two different parts: the first is citation monitoring, and the second is citation building. By combining powerful citation tracking and local citation building services you can uncover issues, reveal opportunities, and start scaling your local search visibility.

Pricing: Starts from $39 per month.

Takeaway: Best for single business, multi business as well as for SEO pros as it is all-in-one platform providing different features planwise.

To choose the best tool for your campaign, you will need to evaluate these options based on your budget, features, ease of use, and accuracy. And for the best results, consult from the top SEO marketing companies.

Best Practices for Link Building Tools

Using link-building tools effectively requires a strategic approach. Here are a few key best practices.

• Define Clear Goals: Establish specific link-building objectives (e.g., increase domain authority, drive referral traffic) before using any tools.
• Prioritize Quality over Quantity: Focus on acquiring high-quality backlinks from authoritative and relevant websites, not just a large number of links.
• Analyze Competitor Backlinks: Use tools to identify your competitors’ backlink sources and uncover potential link opportunities.
• Diversify Link Sources: Aim for a natural link profile by acquiring links from various sources (e.g., guest posts, directories, resource pages).
• Use Accurate Metrics: Rely on reliable metrics like Domain Authority (DA), Domain Rating (DR), and Trust Flow to evaluate link quality.
• Monitor Backlink Profile Regularly: Track your backlink profile for new links, lost links, and potentially harmful links.
• Combine Tools Strategically: Use different tools for different purposes (e.g., Ahrefs for backlink analysis, BuzzStream for outreach).
• Personalize Outreach: Use outreach tools to craft personalized emails that resonate with target websites.
• Track Outreach Performance: Monitor open rates, click-through rates, and response rates to optimize your outreach campaigns.
• Stay Updated: Keep up with the latest SEO trends and algorithm updates to ensure your link-building strategies remain effective.

Follow these practices and use link-building tools effectively to improve your website’s SEO performance and achieve your online marketing goals.

FAQs – Frequently Asked Questions

Let’s Summarize

Effective link building is crucial for online visibility and organic growth. So you need to understand the top Link building tools to acquire valuable backlinks for the pages and posts.

Some of the best examples of these tools are Ahrefs, Semrush, Moz, Majestic, BuzzStream, Pitchbox, etc. But you also need to follow a few best practices like prioritizing quality over quantity, analyzing competitor backlinks, diversifying link sources, and personalizing outreach. That will give you a roadmap for effective implementation.

Or you may check out our recommendations for the leading SEO marketing agencies and hire the best one today!