Top Active Campaign Alternatives: Features, Pros, and Cons

Finding the right marketing automation tool is not simple with so many options available. ActiveCampaign is a good option, but at some point, it becomes complex for basic needs and can’t provide you with many features. Therefore, we have come up with the best ActiveCampaign alternatives you can use.

In this blog, we’ll cover the alternatives perfect for email marketing, along with other automation features. We’ll cover the top features and the pros & cons of each of the ActiveCampaign alternatives. Plus, we’ll understand why digital marketing services providers use alternatives to ActiveCampaign in many scenarios. So, let’s begin with a glance at the top replacements for ActiveCampaign.

ActiveCampaign Alternatives: Quick Overview

Alternative	Top Feature	Pricing
Mailchimp	All-in-one marketing platform with CRM and automation	Free version available; paid plans start from $13/month
MailerLite	User-friendly email marketing with automation	Free version available; paid plans start from $9/month
Brevo	Transactional email and SMS marketing	Free version available; paid plans start from $8.08/month
Flodesk	Beautiful email designs with unlimited sends	Free version available; paid plans start from $35/month
Zapier	Workflow automation between apps	Free version available; paid plans start from $19.99/month
ClickFunnels	Sales funnel builder with landing pages	Starts from $81/month
Encharge	Advanced email automation for SaaS businesses	Starts from $79/month
Omnisend	eCommerce-focused email and SMS marketing	Starts from $11.20/month
HubSpot	Comprehensive CRM with marketing automation	Free version available; paid plans start from $15/month/seat
Campaigner	Advanced email marketing with personalization	Starts from $59/month
FunnelKit	WooCommerce sales funnel builder	Free version available; paid plans start from $99.50/year
AWeber	Email marketing with landing pages and automation	Free version available; paid plans start from $12.50/month
Campaign Monitor	Professional-grade email marketing with analytics	Starts from $12/month

Best ActiveCampaign Alternatives for Marketers

Not every business needs ActiveCampaign’s features—or its price tag. Whether you’re looking for simpler automation or just a more budget-friendly option, these alternatives deliver where it matters. From all-in-one platforms to niche specialists, here are the top picks that make marketers’ lives easier.

1. Mailchimp

Mailchimp is like the friendly neighborhood email marketing tool: approachable, familiar, and always there when you need it. It’s perfect for a small business diving into digital marketing for the first time. The platform has grown from simple email blasts to offering a decent marketing suite, all while keeping its signature ease of use.

What makes Mailchimp special is how it holds your hand through the process. From designing your first campaign to checking basic analytics, everything feels intuitive. The free plan is legitimately useful for starters, though you’ll quickly outgrow it. While it’s added features over time, it still shines brightest for straightforward email marketing without too many bells and whistles.

Key Features

• Free plan: Up to 500 contacts with basic features
• Drag-and-drop email builder: Intuitive design interface
• Basic automation: Welcome emails and simple workflows
• Landing pages: Built-in creator for lead capture
• Audience segmentation: Group contacts by behavior
• Social media ads: Create Facebook/Instagram campaigns
• Analytics dashboard: Track opens and clicks

Pros of Using Mailchimp

• Ridiculously easy to get started
• Free plan available (great for testing)
• No design skills needed
• Good deliverability for beginners
• Helpful guided tutorials

Cons of Using Mailchimp

• Gets expensive fast as you grow
• Automation feels clunky compared to ActiveCampaign
• Limited segmentation options
• Customer support can be slow
• Too basic for advanced marketers

Why Choose Mailchimp Over ActiveCampaign?

Pick Mailchimp if you’re just starting out or need something simple. It’s like training wheels for email marketing: perfect for learning the basics without overwhelm. While ActiveCampaign offers more power, Mailchimp wins for pure simplicity and that generous free plan. Choose it when you want to send emails today without reading a manual first.

2. MailerLite

MailerLite is that rare email marketing tool that doesn’t make you feel like you need a degree to use it. It’s built for real people who just want to send great emails without all the fuss. The interface is so clean and intuitive, you’ll actually enjoy creating campaigns. Small business owners and creators swear by it for getting professional results fast.

What really stands out is how MailerLite balances simplicity with just enough power. You get all the essential features without the bloat of more expensive platforms. The automation is surprisingly robust for the price, and the built-in landing pages mean you don’t need extra tools. It’s perfect when you want to focus on your message, not the software.

Key Features

• Free plan: 1,000 subscribers with core features
• Drag-and-drop editor: Beautiful, responsive templates
• Automation workflows: Visual builder for sequences
• Landing pages: Simple but effective designs
• Pop-up forms: Easy list growth tools
• Subscriber segmentation: Tag and group contacts
• Analytics: Clear performance tracking

Pros of Using MailerLite

• Unbeatable value for money
• The easiest platform to learn
• Stunning emails with zero design skills
• Reliable deliverability
• Actually helpful customer support

Cons of Using MailerLite

• Limited advanced automation
• Basic reporting features
• Not ideal for large enterprises
• Fewer integrations than competitors
• The mobile app could be better

Why Choose MailerLite Over ActiveCampaign?

Go with MailerLite when you want email marketing that just works without the complexity or cost. It’s perfect for solopreneurs and small teams who need to look professional without the learning curve. While ActiveCampaign has more bells and whistles, MailerLite delivers where it counts: simple, effective campaigns that get results. Choose it when you’d rather focus on your business than your email tool.

3. Brevo

Brevo is like your favorite multi-tool: it handles emails, SMS, and even live chat all in one place. Originally known for email marketing, it’s grown into a full-fledged communication hub perfect for small businesses. The platform shines when you need to reach customers across different channels without juggling multiple apps.

What makes Brevo stand out is its no-nonsense approach to marketing. The interface keeps things simple but packs enough power for most growing businesses. eCommerce stores love their reliable transactional emails, while agencies appreciate the straightforward pricing. It’s not the fanciest tool, but it gets the job done without breaking the bank.

Key Features

• Email & SMS marketing: Manage both from one dashboard
• Free plan: Unlimited contacts (with sending limits)
• Marketing automation: Basic but effective workflows
• Transactional emails: Rock-solid delivery for order confirmations
• Built-in CRM: Simple contact management
• Live chat: Add real-time support to your site
• Landing pages: Create without coding knowledge

Pros of Using Brevo

• Pay for what you use with transparent pricing
• Excellent for transactional emails
• Multi-channel marketing made easy
• Generous free plan to test drive
• 24/7 support, even on the free tier

Cons of Using Brevo

• Automation isn’t as deep as ActiveCampaign
• Template designs feel dated
• SMS costs can add up quickly
• Reporting lacks some depth
• Limited A/B testing options

Why Choose Brevo Over ActiveCampaign?

Pick Brevo when you need reliable multi-channel marketing without the complexity. It’s perfect if you’re sending lots of transactional emails or want to combine email and SMS campaigns. While ActiveCampaign offers more advanced features, Brevo keeps things simple and affordable. Choose it when you’d rather focus on communicating than configuring complicated automations.

4. Flodesk

Flodesk is the email marketing tool that finally makes design fun. Built for creators and small businesses who care about aesthetics, it turns basic emails into marketing campaigns without any design skills. The interface is so intuitive, you’ll actually enjoy using it. Unlike clunky platforms, Flodesk keeps things simple while still offering automation and solid analytics.

What really stands out is how it balances style with function. You get stunning templates that actually convert, plus workflows that don’t require a tech degree to set up. Bloggers, coaches, and boutique owners love how professional their emails look with minimal effort. Just know it’s more about beautiful emails than complex marketing automation.

Key Features

• Simple drag-and-drop editor: Templates that actually look good
• Unlimited sends: No worrying about email limits
• Visual automation builder: Easy-to-create workflows
• Subscriber segmentation: Organize your audience simply
• Checkout forms: Sell products directly from emails
• Analytics dashboard: Clean, easy-to-understand reports
• Brand kits: Keep all your emails consistently styled

Pros of Using Flodesk

• The prettiest emails you’ll ever send
• Flat-rate pricing (no surprises when your list grows)
• So easy that your grandma could use it
• Perfect for visual brands
• Great for product-based businesses

Cons of Using Flodesk

• Lacks advanced automation features
• No free plan (just a 30-day trial)
• Limited third-party integrations
• Not ideal for complex sales funnels
• Reporting could be more detailed

Why Choose Flodesk Over ActiveCampaign?

Go with Flodesk if you care more about beautiful, on-brand emails than complex automation. It’s perfect when you want to wow subscribers with your design while keeping things simple. ActiveCampaign might have more bells and whistles, but Flodesk wins when you just want to send stunning emails without the headache. Creative businesses and solopreneurs will especially love how it makes them look pro.

5. Zapier

Zapier isn’t your typical email marketing tool—it’s the glue that connects all your apps together. Think of it as your digital assistant that automatically moves data between tools while you sleep. It works quietly in the background, linking ActiveCampaign to hundreds of other apps without any coding. While it doesn’t send emails itself, it supercharges what your existing tools can do.

What makes Zapier special is how it solves those annoying “I wish this app could talk to that app” problems. Set up simple automations (called Zaps) in minutes, like adding new email subscribers to your CRM or notifying your team in Slack. It’s perfect for non-techies who want to automate workflows but don’t have a developer on standby. Just don’t expect it to replace a full marketing platform.

Key Features

• 5,000+ app connections: Links nearly every tool you use
• No-code automation: Set up workflows with simple “if this, then that” logic
• Multi-step Zaps: Create complex workflows between multiple apps
• Filters & formatting: Only trigger actions when specific conditions are met
• Scheduled tasks: Automate recurring processes like data backups
• Team collaboration: Share Zaps with your entire organization

Pros of Using Zapier

• Saves hours by automating repetitive tasks
• Incredibly easy to set up (no IT degree needed)
• Works while you sleep: 24/7 automation
• Pre-built templates for common workflows
• Free plan available for basic automation

Cons of Using Zapier

• It can get expensive as you add more Zaps
• Some advanced features require coding knowledge
• Doesn’t actually send emails itself
• Complex workflows can become confusing
• Limited error notifications on the free plan

Why Choose Zapier Over ActiveCampaign?

Here’s the thing—you wouldn’t choose Zapier instead of ActiveCampaign, but with it. While ActiveCampaign handles your email marketing, Zapier connects it to all your other tools. Use Zapier when you need ActiveCampaign to work seamlessly with your CRM, eCommerce platform, or team apps. It’s not a replacement, but the perfect tool to make your marketing stack work harder for you.

6. ClickFunnels

ClickFunnels is like a digital salesperson that builds your entire customer journey: from first click to final purchase. It’s perfect for entrepreneurs who want to create high-converting sales funnels without coding. Unlike ActiveCampaign, which focuses on emails, ClickFunnels handles everything: landing pages, checkout forms, upsells, and even membership sites.

What makes it special is how it guides customers through your sales process automatically. You can build beautiful pages that convert visitors into buyers while you sleep. It’s especially loved by coaches, course creators, and eCommerce businesses. Just know it’s more about making sales than sending newsletters, though it does basic email marketing too.

Key Features

• Pre-built funnel templates: For webinars, products, and more
• Drag-and-drop editor: No coding needed
• Built-in checkout: Accept payments directly
• Upsell/order bump features: Increase average order value
• Email automation: Basic follow-up sequences
• Membership areas: For courses and gated content
• A/B testing: Optimize your conversions

Pros of Using ClickFunnels

• All-in-one solution for sales funnels
• Saves tons of time building and converting pages
• Handles the entire customer journey
• Great for digital product sales
• Active community and training resources

Cons of Using ClickFunnels

• Expensive compared to standalone email tools
• Email features aren’t as robust as ActiveCampaign’s
• Steep learning curve for complete beginners
• Template designs can feel generic
• Requires consistent content creation

Why Choose ClickFunnels Over ActiveCampaign?

Choose ClickFunnels when you need to make sales, not just send emails. It’s perfect if you’re selling courses, coaching, or products online and want an all-in-one system to handle everything from lead capture to checkout. While ActiveCampaign is better for pure email marketing, ClickFunnels creates complete sales machines. Just be ready to pay more for all those features in one place.

7. Encharge

Encharge is like having a marketing assistant who actually understands your SaaS business. Built specifically for subscription companies, it automates customer journeys based on how people use your product. Unlike generic tools, it connects directly to your app to trigger personalized emails when users take specific actions.

What makes Encharge stand out is its focus on behavior-based automation. It watches what customers do in your app, then sends the right message at the right time. Founders love it because it helps reduce churn and boost upgrades without being creepy. The visual workflow builder makes complex automations feel simple, even if you’re not technical.

Key Features

• Behavior-based triggers: Automate based on user actions
• Visual workflow builder: Create automations without coding
• Native integrations: Works with Stripe, Slack, and 1000+ apps
• Ready-made templates: For onboarding and retention
• Advanced segmentation: Group users by product usage
• Two-way CRM sync: Keep all your tools updated
• Real-time analytics: See what’s actually converting

Pros of Using Encharge

• Made specifically for SaaS companies
• Automates onboarding without manual work
• Reduces churn with smart triggers
• Easy to set up (no coding needed)
• Transparent pricing with no surprises

Cons of Using Encharge

• Only makes sense for SaaS/subscription businesses
• Learning curve for non-technical users
• Smaller template library than ActiveCampaign
• No built-in landing page builder
• The mobile app could be more robust

Why Choose Encharge Over ActiveCampaign?

Pick Encharge if you run a SaaS business and care about product-led growth. It’s smarter than ActiveCampaign at automating messages based on how customers actually use your software. While ActiveCampaign is great for general marketing, Encharge speaks the language of subscriptions, trials, and upgrades. Your onboarding emails will finally feel personal instead of robotic.

8. Omnisend

Omnisend is like having a 24/7 sales team for your online store. Built specifically for eCommerce, it combines email, SMS, and push notifications to recover abandoned carts and boost sales. Unlike generic email tools, it understands online shoppers, sending the right message at the perfect moment to turn browsers into buyers.

What really works is how Omnisend automates your entire customer journey. From welcome series to post-purchase follow-ups, it handles everything while you focus on your products. Store owners love the ready-made workflows that start driving sales immediately. The platform feels intuitive but packs serious power under the hood for growing shops.

Key Features

• Abandoned cart saver: Automatic emails/SMS to recover lost sales
• Pre-built eCommerce workflows: Proven sequences that convert
• SMS + email combos: Reach customers on multiple channels
• Product picker: Easily showcase items in campaigns
• Advanced segmentation: Target by purchase history & behavior
• Signup forms & popups: Grow your subscriber list faster
• Real-time analytics: See exactly what’s driving revenue

Pros of Using Omnisend

• Made specifically for eCommerce stores
• Recovers 10-15% of abandoned carts automatically
• Combines email & SMS for better reach
• Ready-to-use templates that convert
• Free plan available for small stores

Cons of Using Omnisend

• SMS costs add up quickly
• Best for Shopify/BigCommerce (others limited)
• Reporting could be more detailed
• Learning curve for advanced features
• Template designs are somewhat basic

Why Choose Omnisend Over ActiveCampaign?

Go with Omnisend if you sell products online. It speaks eCommerce fluently, something ActiveCampaign struggles with. The pre-built cart recovery flows alone often pay for the service. While ActiveCampaign is more flexible, Omnisend delivers better results for stores right out of the box. Your abandoned carts will thank you.

9. HubSpot

HubSpot is like the Swiss Army knife of marketing tools: it does everything pretty well. The free CRM is what hooks most people, letting you track contacts before you even pay a dime. Their marketing hub builds on this, helping you attract leads and nurture them without jumping between ten different apps.

What stands out is how everything connects. Your emails, ads, landing pages, and contacts all live in one place. Small teams love how it grows with them, from basic email campaigns to complex automation. But fair warning: the good stuff isn’t free, and costs add up fast as you scale.

Key Features

• Free CRM included: Track up to 1 million contacts
• Drag-and-drop email builder: Easy but professional templates
• Marketing automation: Basic workflows to complex sequences
• Landing pages & forms: No designer needed
• Ad management: Run and track Facebook/Google ads
• Conversational bots: Chat with visitors 24/7
• Detailed analytics: See what’s actually working

Pros of Using HubSpot

• The free plan gets you started
• All-in-one solution saves headaches
• Easy to learn (great onboarding)
• Scales from small to enterprise
• Integrates with everything

Cons of Using HubSpot

• Gets expensive fast
• Advanced features need tech skills
• Email design options are limited
• Reporting can feel overwhelming
• Support slows down on lower plans

Why Choose HubSpot Over ActiveCampaign?

Pick HubSpot if you want one system for everything, not just email. The free CRM alone is worth it for small businesses. While ActiveCampaign does email automation better, HubSpot gives you the whole package. Just know you’ll pay more as your needs grow. It’s perfect when you’re tired of patching together different tools.

10. Campaigner

Campaigner is the workhorse of email marketing: not flashy, but it gets the job done. It’s built for businesses that care more about results than fancy designs. The platform focuses on what matters: getting your emails opened, clicked, and converted. You won’t find unnecessary frills here, just solid email automation that delivers.

What makes Campaigner stand out is its pure focus on email performance. The automation builder gives you serious power without overwhelming you. Small businesses love its straightforward pricing and reliable deliverability. But if you’re looking for an all-in-one marketing suite, this isn’t it: Campaigner knows email and sticks to its lane.

Key Features

• Advanced email automation: Visual workflow builder
• Predictive sending: Sends when subscribers are most active
• A/B testing: Optimize subject lines and content
• List segmentation: Target by behavior and engagement
• Email templates: Mobile-responsive designs
• CRM integration: Works with Salesforce and others
• Detailed reporting: Track opens, clicks, and conversions

Pros of Using Campaigner

• Excellent email deliverability
• Powerful but simple automation
• No contact limits (pay for sends)
• Great for transactional emails
• Responsive customer support

Cons of Using Campaigner

• The interface feels outdated
• Limited design customization
• No built-in landing pages
• Learning curve for beginners
• Extra cost for some features

Why Choose Campaigner Over ActiveCampaign?

Go with Campaigner if you want no-nonsense email marketing that just works. It’s perfect when you care more about results than fancy features. While ActiveCampaign offers more bells and whistles, Campaigner focuses on what really moves the needle: getting emails delivered and opened. Choose it when you want to keep things simple but effective.

11. FunnelKit

FunnelKit is like having a WordPress marketing team in your pocket. Built specifically for WooCommerce stores, it turns your WordPress site into a sales machine. Unlike complex platforms, it keeps things simple but powerful: perfect for store owners who want more control without complexity. The visual funnel builder lets you see exactly how customers move from first click to checkout.

What makes FunnelKit special is how it handles the entire buying journey. You get checkout pages, order bumps, and one-click upsells without needing ten different plugins. It plays nicely with your existing WordPress setup while adding serious conversion power. The best part? No monthly fees: just a one-time payment for most features.

Key Features

• One-click upsells: Boost order values effortlessly
• Custom checkout pages: Reduce cart abandonment
• Order bumps: Increase average order size
• Visual funnel builder: See your entire sales flow
• A/B testing: Find what converts best
• WooCommerce integration: Works seamlessly
• Subscription options: For recurring revenue

Pros of Using FunnelKit

• Made specifically for WooCommerce
• One-time payment (no subscriptions)
• Lightweight and fast loading
• Easy to use with WordPress
• Great for physical and digital products

Cons of Using FunnelKit

• Only works with WordPress
• Requires some setup time
• Limited email marketing features
• No built-in CRM
• Smaller template selection

Why Choose FunnelKit Over ActiveCampaign?

Pick FunnelKit if you run a WooCommerce store and care about conversions more than email marketing. It’s perfect when you want to optimize your checkout process and boost average order value. While ActiveCampaign is great for emails, FunnelKit helps you make more sales from the traffic you already have. Choose it when you want to focus on turning visitors into buyers right on your site.

12. AWeber

AWeber is like that reliable old pickup truck in your marketing garage: it might not be flashy, but it always gets you where you need to go. One of the original email marketing platforms, it’s perfected the basics over 20+ years. Small business owners love its no-nonsense approach to building subscriber lists and sending effective campaigns.

What makes AWeber stand out is its balance of simplicity and power. You get all the essential email tools without feeling overwhelmed. The platform is especially popular with bloggers, podcasters, and small retailers who want professional results without a steep learning curve. While it’s added automation features over time, it still keeps things refreshingly straightforward.

Key Features

• Drag-and-drop email builder: Create professional emails fast
• Free plan: For up to 500 subscribers
• Automated welcome series: Set it and forget it
• Subscriber tagging: Organize your audience simply
• Landing pages: Built-in creator for lead capture
• Integrations: Works with 750+ apps
• Analytics: Track opens, clicks, and sales

Pros of Using AWeber

• Extremely easy to learn and use
• Excellent deliverability rates
• Free plan available (500 subscribers)
• Great customer support (phone/chat/email)
• Reliable performance with minimal downtime

Cons of Using AWeber

• Automation isn’t as advanced as ActiveCampaign
• Template designs feel somewhat dated
• No built-in CRM functionality
• Limited A/B testing capabilities
• Pricing gets steep for larger lists

Why Choose AWeber Over ActiveCampaign?

Choose AWeber when you want email marketing that just works without the complexity. It’s perfect if you’re just getting started or don’t need fancy automation. While ActiveCampaign offers more advanced features, AWeber keeps things simple and focused. You’ll spend less time figuring out the platform and more time connecting with your audience. It’s the “set it and forget it” option that small businesses prefer.

13. Campaign Monitor

Campaign Monitor is like having a professional designer in your pocket: it makes creating beautiful emails almost too easy. The platform is built for businesses that care about aesthetics but don’t have time for complicated tools. Agencies and in-house teams love how it balances style with substance, turning email creation from a chore into something you might enjoy.

What stands out is the attention to detail. Every template looks like it was crafted by someone who actually understands email design. The interface guides you without holding your hand too much, giving you just enough control without overwhelming options. While it handles automation basics well, it truly shines when you need emails that make people stop scrolling and read.

Key Features

• Stunning templates: Professionally designed for every industry
• Drag-and-drop builder: Intuitive enough for beginners
• Basic automation: Welcome series and simple workflows
• Real-time analytics: See who’s engaging right now
• Team collaboration: Great for agencies and multiple users
• Integrations: Connects with 250+ popular business tools

Pros of Using Campaign Monitor

• Emails that look professional
• Surprisingly easy to use
• Perfect for design-focused brands
• Reliable deliverability
• Helpful customer support

Cons of Using Campaign Monitor

• Automation lacks depth
• Pricing isn’t the most competitive
• Some templates feel overused
• No free plan (just a trial)
• Advanced features cost extra

Why Choose Campaign Monitor Over ActiveCampaign?

Go with Campaign Monitor when how your emails look is just as important as what they say. It’s perfect for brands where visual identity matters: think fashion, creative agencies, or premium products. While ActiveCampaign offers more powerful automation, Campaign Monitor ensures every email reinforces your brand’s style. Choose it when you want subscribers to think “wow” before they even read the content.

Why Use an ActiveCampaign Alternative?

ActiveCampaign is powerful, but it’s not the perfect fit for everyone. Sometimes you need something simpler, cheaper, or just better suited to your business. Here’s why you might want to explore other options.

• It’s Too Expensive: ActiveCampaign’s pricing jumps fast as your list grows. Many alternatives offer similar features at a fraction of the cost, or even for free.
• Excessive for Your Needs: If you just need basic email marketing, ActiveCampaign’s advanced automation can feel overwhelming. Tools like MailerLite or AWeber keep things simple.
• You Want Better Design: If aesthetics matter, tools like Flodesk and Campaign Monitor offer stunning templates that make your emails pop.
• Need More Integrations: Some alternatives (like HubSpot or Zapier) connect with more apps, making workflows smoother.
• Poor Customer Support: Many users complain about slow responses. Other platforms, like Brevo, offer 24/7 live chat even on free plans.
• You’re Focused on Sales, Not Just Emails: Tools like ClickFunnels or FunnelKit help you build complete sales pipelines, not just email sequences.

ActiveCampaign is great—if you need deep automation and don’t mind the cost. But if you want simplicity, better pricing, or niche features, there’s likely a better fit out there. The right tool should make marketing easier, not more complicated.

FAQs on ActiveCampaign Alternatives

Let’s Summarize

Choosing the right email marketing tool comes down to what fits your needs, not just the number of features packed into a platform. While ActiveCampaign is powerful, it’s not always the best match for everyone. Whether it’s the learning curve, the price, or the complexity, there are plenty of reasons to look elsewhere.

Tools like Mailchimp and MailerLite offer more intuitive setups. Others, like Flodesk and Omnisend, offer beautiful design and ease of use. If you’re focused on automation, Encharge or Zapier could be worth a look. And if you’re scaling fast, ClickFunnels or HubSpot might be the right tools for you.

There’s no one-size-fits-all. It’s about finding something that feels right—something that works with you. If you want to come out of worrying about marketing and focus on your product or services, outsource it to the top digital marketing agencies. They have the right skills and expertise to provide you with the best results.